I was born in Bilbao, Basque Country, in northern Spain, an amazing territory and a gastronomic paradise. I was always told that my early contact with photography and advertising was unavoidable as my father, a professional Art Director and great amateur photographer soon discovered me the darkroom mysteries and the communication’s magic.
After growing glued to a camera, I moved to Barcelona in the early 90’s, and got work as assistant with some of the leading fashion and advertising photographers of that time. I was quickly seduced by the advertising field, so I started to work in a shared studio gaining new skills, lots of experience, and it must be said, a handful of awards... until 1999, the year I started my own career. At present, and together with the rest of the team and collaborators like food stylists and 3D artists, we are working on producing images for advertising campaigns and packaging projects, both locally for Spanish companies and internationally for food and beverage multinational corporations.
As food culture enthusiasts, we put all of our passion in each shot, trying to achieve the delicate balance between pure appeal, sensibility in details, naturalness, and the obvious commercial goal.
Recent clients include Nestlé, Danone, Brugal, Kelloggs, Amstel, Bonduelle, Buitoni, Lay's, Hewlett Packard, Star Italia, Campofrío Food Group, GB Foods, El Corte Inglés, LaSelva,Oscar Mayer, Bacardí, Dr. Oetker, Amstel and Hennessy Cognac.
Although we're happy shooting food, drinks and other products in our specifically designed studio, (food stylists love the spacious kitchen flooded with natural light!), I also enjoy working outdoors and abroad when clients ask for it, or when shooting personal projects related to landscapes and people.